About Us

Our Passion. Our Products. Our People.

About Us

Our Passion. Our Products.
Our People.

We’re all about turning pools, hot tubs, and swim spas into exceptional ownership experiences. As North America’s technology leader, we’ve been doing this for years in swimming pools, salt pools, swim spas, and hot tubs. We want to do this in yours! Our mission at Dazzle Water Care is to deliver healthier, more natural water care systems and solutions. This reduces the time and complexity involved in enjoying water as a central aspect of your outdoor family room. We’re devoted to innovation. Developing healthier and more sustainable products is our passion. Our promise is to provide you with high performance results with these products in easier, simpler ways. We believe this will elevate your leisure water experiences to levels you haven’t achieved before.

We’ve been around since 2008. In that time, we’ve built a network of the leading Backyard Leisure Specialists across North America. We’ve developed our portfolio of high-performance water care brands and sold them under the umbrella of Dazzle Water Care. Our brands include Dazzle, a complete line of products for pools & hot tubs; Pristiva, a class-leading system for salt-water pools; and Mineraluxe, the technology leader for Easy, Effective and Luxurious water care in hot tubs, swim spas and swimming pools.

Clean water is a human right.

We’ve been blessed all these years to be able to work and contribute to the Gift of Water in our customers’ backyards. We wanted a vehicle to give back to those less fortunate than us. With every purchase of one of our products, we, and our dealer partners, contribute to a very worthwhile endeavour;
Share the Gift of Water.

Our Brands

Browse our collection of water care brands





Let's stay in touch!

Sign-up for our monthly newsletters packed with product updates, promotions, and all things outdoor leisure! You know what to do.