About Us

Our Passion. Our Products. Our People.

About Us

Our Passion. Our Products.
Our People.

We’re all about turning pools, hot tubs, and swim spas into exceptional ownership experiences. As North America’s technology leader, we’ve been doing this for years in swimming pools, salt pools, swim spas, and hot tubs. We want to do this in yours! Our mission at Dazzle Water Care is to deliver healthier, more natural water care systems and solutions. This reduces the time and complexity involved in enjoying water as a central aspect of your outdoor family room. We’re devoted to innovation. Developing healthier and more sustainable products is our passion. Our promise is to provide you with high performance results with these products in easier, simpler ways. We believe this will elevate your leisure water experiences to levels you haven’t achieved before.

We’ve been around since 2008. In that time, we’ve built a network of the leading Backyard Leisure Specialists across North America. We’ve developed our portfolio of high-performance water care brands and sold them under the umbrella of Dazzle Water Care. Our brands include Dazzle, a complete line of products for pools & hot tubs; Pristiva, a class-leading system for salt-water pools; and Mineraluxe, the technology leader for Easy, Effective and Luxurious water care in hot tubs, swim spas and swimming pools. 

Backyard Brands is a world class company and, at its core, is all about people. We are proud of the exceptional ability of our team members who help make each and every Dealer and consumer interaction outstanding. What turns our crank is working together with family owned businesses across North America, to create and deliver amazing backyard living experiences weaved around leisure water. Pushing the envelope of leisure water science is our wheelhouse, but we bring that to life through personal relationships built upon mutual respect, trustworthiness and passion. 

Giving Back

Share the Gift of Water

One last thing. We’ve been blessed all these years to be able to work and contribute to the Gift of Water in our customers backyards. We wanted a vehicle to give back to those less fortunate than us. With every purchase of one of our products, we, and our dealer partners, contribute to a very worthwhile endeavor. A little background: In 2008, we created a partnership with WASRAG group (Water and Sanitation Action Group). Since then we have jointly supported 900 Kenyan village WASH projects (water, sanitation and hygiene), 6 Kenyan primary school WASH projects; and are in the process of completing 10 Ugandan primary school WASH projects. Later in 2020, we begin our first share the gift of water project in South America for a refuge village on the Costa Rica/Nicaragua border.

Not a Handout - A Hand Up

Finished 900 village tank water projects over the past two years.

Fresh Water

12,000 Villagers near Nakuru, Kenya have sufficient, clean water for the first time.

With Your Help!

Brought 33,000 litre water tanks to six HIV orphan schools.

Empowering Women

The women of Nakuru, Kenya have planned, organized and built
500 – 10,000 liter water tanks

Our Brands

Browse our collection of water care brands